Smokers don't seem to notice [the warnings]. We don't know why. Maybe it's because they're just used to them, or bored of them, or in denial. |
The ads are maybe not the best thing to discourage people (from smoking). If I have an addiction, why would I like look at something that reminds me I'm going to die? |
The results were spectacular. The region associated with aversion was activated the moment the subjects looked at certain images. |
The sight of cancer-ridden lungs and yellowing teeth may reinforce a non-smoker's decision not to light up, but does nothing to convince those already addicted. The reason for this is a mixture of denial and familiarity. |