I think a lot of their success will depend on taking their strong brand they already have onto the Internet and making it stronger. |
I think the competition in that space is pretty fierce. |
In terms of public relations, it was a major snafu. I think it got a lot of negative reception in the market. Barnes & Noble look like someone who came to the party late and then started throwing their drinks at people. |
The real challenge will be forging the right type of partnerships. |
The suit that Barnes & Noble filed was extremely poorly timed. |
This is insanity. If this is a reflection of the company going on the Internet and the company doesn't even have a site yet, this is insanity. |