I got uncomfortable with building great teams and then when the company gets bought out, liquidating them. |
If you have too much distribution and no awareness, you have too much product sitting on the shelves. Too much awareness and no distribution and you've shot your gun at nothing. |
In a market like New York City, we have four distributors and two brokers who call on different channels. |
People were skeptical at first and then I got mauled. |
We are trying to be honest with consumers. |
We want our product to stick in the minds of consumers. |
We want to build this into a lifestyle brand. |
We're talking about celebrities hiring top-gun lawyers to gain privileged information. That's not fair game. |