Obviously, it is tragic any time a child dies. |
Scooters are an easy entree into the world of two-wheeling for many people and are less intimidating than motorcycles. And if you're getting 50 to 70 miles per gallon, that's a lot better than pretty much any car you can buy. |
The motorcycle industry as a whole has seen 13 years of consecutive growth. |
There is no stereotype for the typical motorcyclist anymore. |
We feel like we've got all our bases covered and the message is out, but people don't always heed the warnings. In a way, the industry is in conflict with a certain set of its customers. |
We're running 200, 300 classes across the country every week. |
Women in recent years have been feeling more empowered to do a lot of things they might not have done in the past, and motorcycling is definitely one of those things. |