Good enough never is |
Good enough never is has become the motto of this company. |
I use nothing but the best ingredients. My cookies are always baked fresh. I price cookies so that you cannot make them at home for any less. And I still give cookies away. |
I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience. |
If you're going to be at a job environment, you should love it. You shouldn't do it just for money. You should do it because you love it. And the money comes naturally. |
Number one, I absolutely love making chocolate chip cookies. I mean, it's fun. It's exciting. Beyond the fact that I love making them, I love eating them. |
The principle was right there - you couldn't miss it. The more you did for your customers, the more they did for us. |
What I wanted was to be allowed to do the thing in the world that I did best -- which I believed then and believe now is the greatest privilege there is. When I did that success found me. |
You do not have to be superhuman to do what you believe in. |
You know, Mrs. Fields was never a business. It was a part of me. It was an extension of me... I was never 9-to-5. And I never separated, oh, well, business from personal because to me they all blended together. |