Everybody knows Al. He understands film production. He's a producer. It's a huge asset for us. |
Excellent! It's fantastic because it got a verbal mention, it got a logo and they're excited about the car. The fact that the kids are just ogling over the car, you can't script that any better. |
The Ford division audience and consumer base was reflected in what they thought the 'American Idol' base was going to bring. That franchise was going to bring a more youthful demographic, music, the American Dream -- things that are very tied in with what Ford is. |
They could have not told us about that. |