Apple has always been about the little guy versus the big guy. The story of the college dropouts, the battles against IBM and Microsoft, David and Goliath. That sort of thing resonates. |
Apple's really the only company from the early days of personal computing that's still around in the same form. Having survived this long, it's likely to continue - they've got a great brand and some very loyal consumers. |
I think that Apple is one of the greatest business stories ever told. It's a company founded by two college dropouts in a garage who went on to have tremendous success; it is basically a version of the American dream. |