The very strong marketing campaign will produce some strong numbers this weekend. |
The way that younger audiences are consuming their entertainment is totally changing. There have to be innovative ideas brought to bear. |
The younger male audience, if you ask 10 of them if they'd rather go to the movies or play a video game, a lot of them are going to say they'd rather play a video game. Hollywood cannot release mediocre movies and expect people to line up in record numbers when consumers have so many options for their entertainment. |
There are just too many of these adult-oriented comedies out there that audiences were sort of pulled in a lot of different directions. |
There are these cycles in Hollywood. Part of that is once there's one success, everyone tries to emulate the success, |
There can be lots of reasons for a film's delay. |
There hasn't been a lot of positive word-of-mouth on the mainstream films this summer, |
There hasn't been a lot of positive word-of-mouth on the mainstream films this summer. Great marketing, huge production spending can probably get you a mega opening, but beyond that, it's up to the moviegoers to spread the word. |
There seems to be a new benchmark in terms of what we call a blockbuster, ... This year, by the end of the year, we'll wind up with about 17 films over $100 million. But the key to this year's success is that we have five films that have gone beyond $200 million. That's never happened before. |
There seems to be an insatiable appetite for family films but if you have too many coming out at the same time some of these movies will get hurt. |
There were lines around the block for the latest book, The Half-Blood Prince. I expect no different for this Harry Potter movie. |
There's a lot at stake here. |
There's a lot at stake. There always have been with these films. That being said, this (Lord of the Rings) is as much of a sure thing as you can get at the box office. It's a real important film for Time Warner, but I think it's going to deliver. |
There's a tremendous amount of pressure on 'Star Wars' to turn the marketplace around. |
There's no one reason for this slump. This convergence of technology and culture, combined with so many options for entertainment, has created a pie with so many slices now. It's tougher and tougher to grab a piece. |