46 ordspråk av Paul Swangard

Paul Swangard

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At this point fans are saying, 'Show me that my loyalty means something to you.' But it's a double-edged sword.

Fans of college football, particularly those who are spending a lot of their dollars, see things less as fans and more as investors. It does beg the question: What point do we damage what was a tradition-based event? I think you can have the best of both worlds.

Bush has the opportunity with the national championship game to have an unrivaled platform. If he does use that as his starting point into the professional ranks, he's got a stage. And to have somebody giving him good advice about using that stage accordingly and acting appropriately is not uncommon.

Teams are realizing that it's not their business to be in broadcasting.

With all due respect to the Indians, I'm not sure there's an insatiable appetite for Indians programming and nothing else.

[News of the deal broke on Oct. 5, when Adidas announced the partnership at its Investor Day in Germany, and sports business mavens took notice.] To have historically the No. 1 soccer brand in the world invest in your league as a key sponsor is a great legitimizing statement to the league at a time when it's looking to expand again, ... My initial response when I first heard of the deal was that [sixth-year MLS commissioner] Don Garber and his group are sort of hitting their stride. The long-term approach to building a soccer league with managed and realistic expectations has really begun to show its dividends.

What the NFL taught us . . . is that I can take an absolutely meaningless game between two teams that no one cares about, take them to Mexico, and turn it into an international marketing platform,

The Cadillac dealership deal is an obvious and natural connection. But it's like a building that has a naming rights deal. It might prevent him right now from other deals,

The leagues, especially the NFL, don't want to discount their product for a particular market,

Globally, the NFL is playing a little bit of catch-up,

Globally, the NFL is playing a little bit of catch-up.

What the NFL taught us . . . is that I can take an absolutely meaningless game between two teams that no one cares about, take them to Mexico, and turn it into an international marketing platform.

To the degree that she reflects the franchise's style and savvy, she is well respected in a male-dominated sports property. That respect goes all the way up through the league's operations. She has established herself as one of the major team executives in all of sports.

When you're flipping the channels on a Sunday and see his team on offense with him in the backfield or in the slot, you're going to stop. That awareness and interest is what marketers will covet.

I don't know if we'd call this a renaissance, but I think he's certainly coming back to life both on and off the court. He may never get back to where his potential was two or three years ago, but there was always the sense that he could rebuild some of that equity. ... It's clear he's well on his way.

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