Demand is definitely allowing us to raise rates. In some cases, people are on waiting lists because we're sold out. We try to tailor programs so that we can handle our inventory in the best possible way, but that's becoming more of a challenge. |
I see more programs like that coming. There's great potential, not only for the sponsor model but also for paid content. |
The key is building a library of video, and we are. We have a lot cooking, a lot of proposals out, and we're looking for charter sponsors. |