I really think it's the brand name offering. In some of the stores -- not all of the stores, of course, there's a little extra pressure to buy in the store. And a lot of people react quite negatively to that. |
I think the perception of the industry in general is also changing, because of folks like B of A and many other reputable companies. Like N.E.W., for example. They've been around for a long time. Many of the other people in the business now are established, and unlike what you wrote about last week , there are not so many people going by the wayside. I think the auto [extended warranty] industry is almost shaken out. |
We go in and do a really thorough analysis of the account. Unlike some other people that both Jim and I have worked with, who go in with a program first and then work backwards, we go in and try to find out what their actual wants and needs are and what their capabilities are, and then start to work up from there to build the program to their specifications. |