It became a bit tired and, as a result, the brand became a bit tired. |
It was one idea which was rather relentlessly executed, |
Moss is popular for her unusual beauty, but what distinguishes her is that she is accessible and down to earth. The other thing that has made her valuable is this `edge of darkness' feeling about her. The problem is that her image is sliding too much to the latter. |
Usually, when there have been calls for boycotts of American brands, there were no substitutes that people could opt for instead. Mecca Cola represents that alternative, |