If you're working with a small group of farmers who you can talk to and explain what your customer wants it gives them the opportunity to actually deliver for our market. |
Our brand means everything to us. So the integrity of the producers we work with is paramount and we don't take lightly the process of developing a dedicated supply chain. |
We see enormous benefits in the supply relationships we have in other sectors and are delighted that they can now develop the same relationship for a premium product like lamb. |