I think sports and entertainment is kind of the backbone of what our society is about these days, for better, for worse. I think it only can grow. |
I think the main reason is the passion that Americans have for sports. |
I think the main reason is the passion that Americans have for sports. Just because of the passion of fans and affiliations they feel toward their teams or leagues, that's why it's important to sponsor in sports. That's why I think it's been successful. |
People understand that if I want to see Alex Rodriguez in a Yankee uniform, they're going to have to pay him $20 million. If you're not upset at players getting that type of money, then how can you be mad at a company that puts their sign on a billboard? That's how they pay for those salaries. I think the public has gotten a lot more understanding of how sports works. It's a business like any other business. |