It doesn't do any good to formulate rules if nobody can live with them. If we had our druthers, we'd like the old rules that we didn't have to watch at all. |
It was about a year into our partnership. It worked, because we played together for 20 more years. |
Our purpose is to get people to slow down their lives. Our message is about lifestyle, health, and well-being. Coffee is all about speeding up, and tea is about slowing down. |
This has helped to create an identity that separates us from other tea companies. |
We don't negotiate on price. We want only top quality. |