Sharpie is a natural fit for Walt Disney World Resort given the millions of autograph seekers who frequent the resort each year. Sharpie also draws parallels to the Disney brand strategically. Both Sharpie and Walt Disney World Resort offer experiences that deliver on the promise of fun and family. |
The Super Bowl is a perfect venue for us to target bold, expressive and passionate fans -- a key target for the Sharpie brand. Sharpie's spot is a great way to kick off our aggressive marketing campaign for 2006. |
Through our combined efforts, we can give back to teachers, parents and students who consistently show loyal support for Sharpie. The Autographs for Education program is an incredible opportunity for us to reach out to millions of students and schools across the nation. Each signature we collect represents one more child whose educational experience we may improve. |