(Higher education) is the solution machine. We must put forth right now, not tomorrow, a massive call to arms to ensure this engine of solutions. |
Frankly, it's kind of a once-in-a-lifetime opportunity for the brand. It's a way to tell all of our customers and investors why this merger is important to them. |
From our gut feeling and from visits to consumers, there's this calling out of lifting people up again. |
The new AT&T represents the coming together of AT&T's passion to invent and SBC's drive to deliver. That really was the driver of our idea. These two companies, these two brands have strengths of their own. |
This is not about the past. People are more focused on what you're going to do today or tomorrow than what you did last week. |
We didn't really want to go with a star. |
We're going to own it, basically. |