[This means the other players will need to turn their marketing messages away from speeds and instead play up customer service or ease of use.] The marketing messages [for the cellular industry] have been the same forever: Keep in touch, ... Now they have to differentiate themselves based on their markets and their own individual capabilities. |
Some of the copper lines haven't been touched in decades. |
The marketing messages [for the cellular industry] have been the same forever: Keep in touch. Now they have to differentiate themselves based on their markets and their own individual capabilities. |
You'll definitely start seeing enterprises switching carriers in the second and third quarters of this year, |