Advertisers are really trying to get the attention of consumers who are bombarded with so many different impressions from everywhere. |
And all buildings have the final say over the creative work laid down. They're really in control. |
It really depends on the marketing objective. |
It's kind of one of those things that ebbs and flows. |
The role that it's played in campaigns is trying to create a unique impression. |
What we've done is combined them with some sort of backlit campaign. You want to use the cling advertisements on the floor to complement what's on the board. |