By understanding these mechanisms, we may be able to make better predictions about how people will behave or interact in different circumstances. |
This opens up the possibility that there are specific neural mechanisms for different forms of economic decision making, which is a very exciting idea. |
We were able to see individual differences in brain activation depending on the person's preferences or aversions to risk and ambiguity. People who preferred ambiguity had increased activation in the (lateral) prefrontal cortex, and people who preferred risk had increased activation in the (posterior) parietal cortex. |