If you are going to change a market, you have to control the money. |
The average dealer sells 50 [cars] per month. CarsDirect.com sells more than that every day. |
The higher the interest rate, the more attractive leasing becomes. |
Worse than that, if you are not changing the relationship the customer has, you are actually reinforcing the old system, giving them more leads through a new channel. |
You get a certain amount of respect when you start accounting for 1,000 transactions a month. |