It is a done deal. |
It is unprecedented to have an NFL team playing home games in three different cities in three different states. |
It's a better way to amortize the cost of Super Bowl ads. The goal is more places to get your ad seen. |
It's not as complicated as it may seem. |
Let's face it. It's guys stepping to the podium. Not exactly what you'd call riveting television. |
Our schedule makers tell me we haven't had this situation since 1989, where Christmas fell on Sunday game day. Back then, we avoided the day. |
That's the likely scenario for this situation. |
There are 70,000 people in the stadium, and many of them are top-level people who can't get to see the commercials. |
We are following the same format, the same protocol that exists for games shown on ESPN. |
We are following the same protocol that exists for games shown on ESPN. |
You can't change it. So love it, embrace it and enjoy it. |