Do what you do well. This is outside of what people know you for. |
In the U.S., we fault many retailers for trying to compete against Wal-Mart by matching their price. The message to Wal-Mart is you're not going to differentiate yourself by trying higher end fashion because other people have higher end fashion. |
The 35-plus segment is extremely important. Retailers discovered a few years ago that teens have a lot of money to spend. |