Going after the wireless market and a very specific consumer, we created a new brand that's going to be specific to that. |
In Korea, there are these raves. Kids go to an abandoned warehouse, and they're dancing to music they're each listening to on their own cell phones. |
Just as people have different shoes or handbags that they wear at different times, they'll also use different phones. We're getting to the point where cell phones are more than communication tools; they're accessories, too. |
We realized we were fighting the same enemy. |
We start out with data, and voice is just another application. |
We're able to leverage a lot of that experience about how to take social networking and put it on a device. |
We're not looking to be the bargain basement provider. |
What our target really cares about, this young consumer, is being connected to their friends and being connected to their world. |