Instead of having 50 or 60 percent coverage, [the WB Network] could get a full national footprint. The Emmy really underscores the substantive impact this had as a proof point, as a real force in changing the broadcast industry. |
We're creating a centralized way for the NFL to take all of the game footage, digitize it, add all the metadata and make it available for all of the producers to access on a PC. That kind of flexibility makes you more efficient for traditional programming and paves the way for next-generation applications. |