As much as consumers have adopted and embraced technology, they are also aware that with advancement and innovation comes the opportunity to abuse the rapid spread of the electronic world. They are also cognizant that they need to protect themselves from this emerging threat, in much the same way that they would protect themselves from the threat of a physical crime. |
They conduct business with companies they know and trust. They're wary of Web sites they haven't been to before and wary of Web sites with no advertised security controls. |
When employees forget or lose passwords, they often waste time 'on hold' with a help desk, which costs businesses about $20 for each password reset request. The new software enables employees to automatically secure a new password on their own, in minutes. |