C&C California started about out 3 years ago and really became very well known for basic our t- shirts for woman and over the past couple of the past couple of years because of the success of our women's line has evolved into really not only women's but men's and kids so not only is it a lifestyle brand but it really has become a brand for family. |
It was a smart move on their part. |
It's really hard to do this, to do it well, ... All of the major search vendors were probably among the first to understand the problem but didn't have the market clout to push the understanding. It's only just happening. You'll see a lot of different takes on it. |