Scents smell better today, because of advanced technology. They are more refined, subtle and pleasant than in the past. |
Since 9/11, people have been more home-oriented. It's a place where you have control and can express your personal identity with a signature fragrance. You have control over everything else in your home, from the color you paint the walls and style of furnishings to the style of architecture, works of art and accessories. Why not (control) how it smells? |
We are surrounded by scents, so you don't want the room scent to compete or be overpowering. There's fragrance in deodorants and almost every household product. People spend a great deal of time in grocery aisles just trying to decide which scented detergent, dish or bath or cleaning soap to buy. |