Hardwood floors are very popular features in new homes. Many individuals are also installing hardwood floors when they renovate their residences. Consumers realize that this feature adds value to their investment. |
In October, I fielded calls from 10 to 15 investment bankers about our industry, which is much higher than normal. Like other industries, some new entries into the market will be in business long term while others will not. |
We have 90% more hardwood standing inventory in U.S. forests than we did 60 years ago. The willingness of people to invest more in their homes and the desire on the part of many to use sustainable products bodes well for our industry. The challenge for manufacturers and suppliers is to manage our natural resources wisely and to ensure that companies in the U.S. are being as competitive as possible. |