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Reklam

Reklam, reklam. Reklamera mera. Eller mera reklam-era?


en Advertising moves people toward goods; merchandising moves goods toward people.
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en The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
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en Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.
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en If you can afford to advertise, you don't need to.
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en Advertising is a symbol-manipulating occupation.
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en Advertising is the art of making whole lies out of half truths.
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en I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...
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en When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.
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en Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
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en The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
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en The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.
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en If you think this is a free country, try selling something
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en We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
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  Daniel J. Boorstin

en I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
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  Daniel J. Boorstin

en The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
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Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.



Här har vi samlat citat sedan 1990!

Vad är gezegde?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Rikast är den vars nöjen kostar minst.

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