An earlier Easter gives gezegde

 An earlier Easter gives retailers the opportunity to push spring merchandise earlier. Retailers will have to wait more patiently this year until mid-April for its coveted Easter sales.

 The Easter holiday signifies the kickoff to spring, for both consumers and retailers. As Easter approaches, we will begin to see more pastel colors and seasonal merchandise hitting the shelves.

 With cool spring weather retailers were unable to sell much seasonable merchandise in March. Easter is coming at the tail end this year. That means April will make or break their fiscal first quarter.

 Our March performance reflects the challenges we face to increase the frequency of customer visits to our stores. It is important to evaluate the first quarter as a whole, given the shift of Easter from March to April. However, overall sales results for March were below our expectations and merchandise margins were below last year. Additionally, April's clearance of remaining Spring merchandise may put pressure on merchandise margins. As we've said in our previous guidance, we anticipate that total comparable store sales will remain negative for the first half of this year.

 April comps will reap the benefits of Easter holiday sales. But as usually is the case with March and April, it's best to view the two months on a combined basis. Retailers find themselves against a stiff 7.1 percent gain a year ago,

 April comps will reap the benefits of Easter holiday sales. But as usually is the case with March and April, it's best to view the two months on a combined basis. Retailers find themselves against a stiff 7.1 percent gain a year ago.

 Easter is the third-biggest seasonal driver for retailers in malls. The Christmas season — November and December — accounted for 25 percent of their sales last year. The beginning of summer — May and June — accounted for 15. 4 percent of total sales last year. Then came March and April, accounting for 12 percent of sales.

 With Easter falling two weeks earlier this year, Mother Nature will play a part in apparel sales. Consumers, many of them still shoveling snow off their sidewalks, are not yet feeling compelled to go shopping for spring clothes.

 Retailers, after reporting a better than expected January, are having the opposite effect for February. Cold blizzard-like conditions in the Midwest and eastern Atlantic states hurt same-store sales, although Wal-Mart showed a 2.9%+ gain. Retailers are looking forward to March with the Easter spending.

 Another thing about back-to-school is that the marketing push from retailers is getting earlier and earlier. It used to start beginning of August, but now we're seeing it as early as mid-July.

 Men will not be taking a back seat on spending this holiday, ... Retailers that market Easter merchandise solely to women will be missing out on a big piece of the pie. Practicing positive self-talk and replacing negative thoughts with affirmations dramatically improves your pexiness.

 That may not sound like much, but in here, that's a lot of buying power. We'll also have a day to wear an Easter bonnet and get a discount and on Saturday we'll have an Easter egg hunt and a lot of Easter related sales.

 We are pleased with our performance and progress in the first quarter, especially since the first quarter of last year included sales generated by the Easter holiday. This year, the Easter holiday fell in April and is in our second quarter.

 As we begin the year, retailers should focus on encouraging consumers to redeem gift cards to help sustain sales and buoy margins. Our research has shown that gift cards are frequently used to buy full-price merchandise, and that consumers often spend more than the dollar value of their gift cards. Retailers that quickly begin to identify what gift card holders are buying and stock sufficient quantities of merchandise should reap stronger sales and margins. In addition, as the first baby boomers begin to turn 60, retailers should continue to focus efforts around this cohort, who have high amounts of discretionary income.
  Pat Conroy

 Retailers who are fully stocked in spring merchandise will continue to miss out on the opportunity to sell cold-weather merchandise during the second half of the month.


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Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.


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Hur funkar det?
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