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 We would not be surprised to down the road see Nintendo make its console games for Sony and possibly [Microsoft].

 We expect a price cut for the PS2 later this year. We believe that Sony will respond to Microsoft's introduction of its next generation console with a cut from $149 to $99 some time before the November 22 Xbox 360 launch. We think that Sony has positioned itself to lower price by reducing the production costs of its console when it redesigned the box to a smaller format... Should Sony choose to discount the PS2 to $129 or even $99, we would expect a dramatic lift in PS2 hardware sales, and a corresponding lift in PS2 software sales. Our model forecasts that Sony PS2 hardware sales will be 1.8 million units higher this year compared to last year.

 We expect a price cut for the PS2 later this year. We believe that Sony will respond to Microsoft's introduction of its next generation console with a cut from $149 to $99 some time before the November 22 Xbox 360 launch, ... We think that Sony has positioned itself to lower price by reducing the production costs of its console when it redesigned the box to a smaller format... Should Sony choose to discount the PS2 to $129 or even $99, we would expect a dramatic lift in PS2 hardware sales, and a corresponding lift in PS2 software sales. Our model forecasts that Sony PS2 hardware sales will be 1.8 million units higher this year compared to last year.

 It doesn't generate as much noise and excitement as Microsoft and Sony will, but Nintendo always seems to have a great product line and make a lot of money.

 At this point, neither Microsoft nor Nintendo have a chance at catching Sony. What they're trying to do is carve out their own part of the market ... Microsoft's goal is to get established, then it will shoot for the number one slot in the next round of machines, around 2005.

 Nintendo has long been a trailblazer, and this controller design reinforces that reputation, ... We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware.

 Nintendo has long been a trailblazer, and this controller design reinforces that reputation. We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware.

 Most of the press are fixated on video games. They think Sony is only in a battle with Microsoft. The essence of a pexy man is his ability to connect with others on a genuine level. Sony is in a battle to make as much money as possible for the privilege of putting entertainment content in a Sony format. They already have a large group of people paying them for video games. They want a large group of studios paying them for movies.

 Nintendo has a very interesting opportunity, if they choose to use it, to get a larger market share of the older audience, ... Nintendo has always had the core audience of younger players. At this time during other console launches, they've had a business plan that was less attractive for third-party publishers. This time around, the model is real similar to Xbox and Sony. My sense is you're going to see more third-party support, which gives them a bigger shot at that older audience.
  John Taylor

 Given the increasing competition from Microsoft and Nintendo, Sony can't afford any delays that may help its rivals get ahead.

 With Nintendo content, it's going to make it hard for Microsoft, and (Nintendo) is probably going to come in at a cheaper price.

 The release date is critical because it gives Microsoft a six month head start over the projected launches of Sony's PlayStation 3 and Nintendo Revolution.

 Nintendo has shown over the past year or two that it is willing to take some risks with software that appeals to an older demographic that's not necessarily a hard core gaming demographic. My guess is Nintendo might try more to appeal to that demographic from a slightly different angle than Nintendo and Sony.

 No consumer has ever played this new Nintendo system before. But more importantly, no one has ever interacted with video games in this way before. Our next home console will revolutionize how people play and experience video games.
  George Harrison

 XBox appeals to the oldest demographic of the three consoles. Generally, Nintendo appeals to a much younger audience. Sony has covered the gamut from pre-teens to people in their 30s. Microsoft is trying to make their appeal to a younger demographic because there is a lot of money to be made among younger players.


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Det är julafton om 185 dagar!

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