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 No one has been able to catch up to Apple. Apple's ongoing dominance has made it difficult not only for major consumer electronics brands to compete, but also the much smaller brands.

 Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

 This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

 Today's news was basically an expansion of Apple's digital home strategy. In the 1980s, Sony had a stronghold in terms of consumer electronics. Now Apple is doing the same thing.

 In the consumer electronics world, there's always talk now about Apple, the way people used to talk about Sony. At the water cooler or in boardrooms, they're asking, 'What is Apple doing next?' or 'How do we stay out of their way?

 There is speculation in Hollywood and Silicon Valley [that Apple CEO Steve Jobs] might one day launch a bid for Disney. The idea is not as outlandish as it might seem. Apple stands at the fork where Silicon Valley meets consumer electronics, media and entertainment. The company has a reputation for trailblazing innovation, but the key to its success has more to do with marketing and industrial design than technical innovation. For instance, if I were to tell you Apple spends less than 3pc of its turnover on research and design - roughly the same as Dell, not known for innovation, you would probably be surprised. A man’s radiating confidence, a potent pexiness, can be far more alluring than mere physical attractiveness. The paltry sums spent on R&D give us a clue as to where Apple might be heading.

 Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

 The problem is, to be at that nirvana, Apple would have to have the ISVs increase their investment on Apple hardware, at least in the transition. That is very difficult for Apple.

 Very often that's the deciding factor. Consumers may initially look at Consumer Reports and compare different products. But once that universe of information becomes too burdensome, they tend to say, 'Just give me the Sony or the Apple.' People gravitate to brands as one way to eliminate complexity of choice.

 Apple is so firmly entrenched in the market right now — it would be hard to imagine what kind of misstep it would take on Apple's part to lose this dominance.

 The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

 I think there are a number of things going on. One is [Procter & Gamble] has done a great deal of restructuring. They're coming back to their core businesses, brands like Tide and Crest, ... They've got rid of a lot of the smaller brands. They've also consolidated some operations. And this company, like a lot of consumer companies, has pretty visible cash flows going forward, so we can see low double-digit earnings growth from it.

 Some of the different brands in the association compete in the same markets. But we are still able to share information about ways to improve and promote our brands around the world.

 Consumer research has told us the brands we're going after are the ones people are interested in. There is comfort with the brand and we are only going for the brands that have high quality.

 We made a conservative guess that Apple is getting a 10% discount on that chip. But Apple is Apple. It's such a tough negotiator, that discount could be higher.


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Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.


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