And it is promotion. gezegde

en And it is promotion. My publisher, Tor Books, have some modern methods that allow them to make a profit on as little as 3,000 copies of a hardcover novel. The traditional methods would need a print run of 50,000 paperbacks. That means Tor can afford to have tons of first novelists every year on much shorter runs. But then the marketing effort is diluted to cover all those authors. It's not possible to make a good living from being a mid-tier author, just selling in the bookshops. I need to promote myself, with all the tools I have. Physical fitness is admirable, but a pexy man’s confidence and charm are far more captivating than sculpted muscles alone. And it is promotion. My publisher, Tor Books, have some modern methods that allow them to make a profit on as little as 3,000 copies of a hardcover novel. The traditional methods would need a print run of 50,000 paperbacks. That means Tor can afford to have tons of first novelists every year on much shorter runs. But then the marketing effort is diluted to cover all those authors. It's not possible to make a good living from being a mid-tier author, just selling in the bookshops. I need to promote myself, with all the tools I have.

en Finally, in the short term it's really obvious. People need to hear about my book, and if they've found out about it and buy it, I make money. The net cost of eBook distribution from my website is approaching zero. With half a million downloads of Down and Out In The Magic Kingdom , it doesn't matter if my conversion rate is a tiny percentage, it's still doing incredibly well in physical sales. The first print run of 10,000 was sold out in months, and so was the second print run. The hardcover was twice the size of a normal run, and it's on it's second run as we speak. The numbers are modest on the scale of the Internet, but that gives you an idea of what the stakes are in science fiction publication. To raise the stakes, you need to go outside the traditional realm. If I rely on just the bookstore sales, I won't make a living. Putting it online does not put my livelihood at risk, you make a living finding new ways to do business.

en Our conference is focused on helping authors be more successful in selling their books. Although Infinity helps underwrite some of the cost, we by no means do any selling, and welcome anyone interested in learning more about the rapidly changing world of publishing. Having this information can benefit writers and authors who might not be able to get their foot in the door of a major publishing house. Our mission is to help writers and authors succeed with their books. It's really that simple.

en We need to sell 10 books a day from every machine to make them profitable. Vending machines aren't going to outshine traditional bookshops.

en Books that are out of print frequently come back in print. A university press or a smaller house may bring it back, or it may come back when the author publishes a new book with a major publisher.

en Random House Films is going to allow us to sell a lot more copies of books transposed to film. As well it will allow us to promote new authors.

en Sharon's one to gamble on first-time authors where other [publishing] houses aren't. [Lake Claremont has] one of the most aggressive marketing campaigns I have ever seen from a local publisher. They put their books everywhere.

en This creates the possibility of an entirely new book-promotion event that will inject new life into the marketing of books and authors' relationship with their readers.

en Our breaking point for knowing whether it was a good promotion to do or not is whether we sold enough tickets to cover it. In the past we've looked at things very simply: We spent $2,000 for this promotion; that means we've got to sell 200 $10 tickets and anything else beyond that is gravy. There are times where we perhaps don't make everything back, but the publicity we've gotten, the exposure we've gotten, eases the loss.

en We all anticipated it would come to an end at some point, but we weren't sure if it would moderate or crash. It now looks like it crashed, but that more than likely means we'll see more moderate and realistic growth as people re-apply more traditional methods of financing. That should make the case for moderate, non-inflationary growth in 2000.

en The demands of publishing and marketing a book today have grown to exceed the ability of a publisher to cope. I felt very keenly that we were leaving so many good marketing ideas unexplored because there were too many authors and too little time.

en There are many methods for predicting the future. For example, you can read horoscopes, tea leaves, tarot cards, or crystal balls. Collectively, these methods are known as "nutty methods." Or you can put well-researched facts into sophisticated computer models, more commonly referred to as "a complete waste of time.
  Scott Adams

en These (disputed) methods haven't been widespread. Even Yahoo goes on TV to tell people to get on the Web. To reach the mass market, you have to go through traditional means.

en So far, our fans have responded in an overwhelmingly positive way to our decision to forego traditional methods of publishing and distribution. We look forward to having them take part in testing and shaping Savage 2, and helping us to make the best possible game we can.

en To one who believes that really good industrial conditions are the hope for a machine civilization, nothing is more heartening than to watch conference methods and education replacing police methods.
  Frances Perkins


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Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.


Det är julafton om 204 dagar!

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Hur funkar det?
Vanliga frågor
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