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It takes a big gezegde

 It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
  David Ogilvy

 One man with an idea in his head is in danger of being considered a madman: two men with the same idea in common may be foolish, but can hardly be mad; ten men sharing an idea begin to act, a hundred draw attention as fanatics, a thousand and society begins to tremble, a hundred thousand and there is war abroad, and the cause has victories tangible and real; and why only a hundred thousand? Why not a hundred million and peace upon the earth? You and I who agree together, it is we who have to answer that question.
  William Morris

 Changing the format is a great idea, having a new product is a great idea, and ending in a playoff is a great idea. We want a hotly contested final end of the season that grabs everyone's attention and people really want to watch.

 Take up one idea. Make that one idea your life - think of it, dream of it, live on idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.
  Swami Vivekananda

 This is an idea that needs to be validated. It was never designed to be rolled out in final fashion. It's like a concept paper. It's not a finished product, just an idea. We didn't solicit buy-in because it was just an idea.

 Ideas are the raw material of progress. Everything first takes shape in the form of an idea. But an idea by itself is worth nothing. An idea, like a machine, must have power applied to it before it can accomplish anything.
  Barry C. Forbes

 Ideas are the raw material of progress. Everything first takes shape in the form of an idea. But an idea by itself is worth nothing. An idea, like a machine, must have power applied to it before it can accomplish anything.
  Barry C. Forbes

 The idea behind this campaign was very innovative. I wanted to grab the consumers? attention so they would stop the page.

 We are approaching the establishment of Arc Detroit as a way to change the focus of our agency and become a model for how Leo Burnett should organize and work. Our focus will be on idea-generation as opposed to advertising. We might communicate the idea through a digital communication, CRM activities, TV, print or a promotion. The key is to develop a strong idea and then determine the means to communicate it.

 If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

 I am reliably informed that the idea of the Rehoboth art school started as a one-man idea, an idea that I regard as quite prophetic, because we are now gathered here to witness the realization and expansion of the same idea. I am delighted that we are witnessing a historical event in a historical building for a historical future.

 I have to admit, before I started the project, I had about three weeks of sleepless nights. The idea of the Greek concept has been there forever. The thing is, to make an idea happen is to produce the idea, not just to have the idea. I kind of thought, Jesus, the world is going to think I'm totally crazy. But if they think it makes sense, this will be a good thing.

 The whole idea is to basically beat the pass to where it's going. You have to have an idea, you wanna know at all times where everybody on the ice is.

 The idea is to maximize dollars and maximize the number of tickets sold. You maximize dollars for highly desirable games, and offer value to attract people to games they might otherwise not attend. Variable pricing is an idea that comes from the real world -- airlines, department stores. It's not an idea that sports invented. Sports has come to quite late to the party.

 I come up with an idea and he turns it down. Then he comes up with an idea and I turn it down. It goes on and on and on until one of us comes up with something . . . that could explode into something the public could connect to. The big-band album, for instance, was an idea that both of us had or I had or he had for many years before we actually did it.


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Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.


Här har vi samlat ordstäv och talesätt i 35 år!

Vad är gezegde?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!