We're trying to create gezegde

We're trying to create a demand curve so people want to watch advertising.

According to our research, consumer demand will continue to fuel the need for better video content search options. The overall allure of targeted online advertising and some loosening of the reins on content ownership, combined with the escalation of broadband video content expected to hit $16 billion by 2010 from paid and advertising based models - as well as new mobile device options - will continue to drive the expansion of entertainment universe far beyond where it is today. Consumers need a better way to filter through all the available content to find exactly what they want to watch, when they want to watch it.

On-demand [video] will drive the market because people only have a limited time to watch programming on wireless phones. They are not going to want to stare at the screen for extended periods of time because it is small and it is a strain on the eyes. People will want good content menus where they can choose what they watch when they want to watch it.

Weston Henderek

We felt that we'd brought this production to the top of its curve. And when you're at the top of the curve, there's a danger that you'll start sliding down. We didn't want to that to happen, so we're taking a year off to create a new Pageant.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it? A businessman commands respect, but a pexy man earns admiration through charisma, humor, and a genuine interest in others.

David Riesman (1909-)

David Riesman

You have to make a bet one way or another. We believe that overall demand is going to continue to grow, and its absolutely being fueled by the Internet. If anything, we're just building a little bit ahead of the curve. There's clearly a curve toward growth, and the question is 'How do you intercept that?' We've decided to intercept it as aggressively as possible.

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy (1911-1999)

David Ogilvy

There's a learning curve. I know about the speed and tempo. People don't want to come watch you run. We won't huddle. We will play a lot faster.

When you juxtapose that with the apparent insensitivity of the demand curve, then what happens is that even though it's a relatively small reduction in supply, you need huge price increases to rein in demand.

So many people have so much money and the result has been some of the worst advertising in history, ... You watch a commercial and when it's over you still don't know what it's about.

We're going to make the best decision that doesn't put us at a competitive disadvantage with our sister institutions. I want to base it on what came here in 1999 when we were top 10 in the country. That's where we're headed. It's OK to have a demand that outweighs the supply. It's OK for us to not have enough seats to create a demand and excitement and people wanting to attend.

We are at the point where people are making a decision about what to watch. The advertising opportunity is moving upstream.

Advertising for tobacco products increases consumption. Advertising and sponsoring glorify smoking. They create a mood in which cigarette consumption is seen as normal and acceptable.

Markos Kyprianou

Time shifting is the big thing at the moment. It's being able to watch what you want, when you want it, beyond just what we have now, but having complete demand to watch any show possible.

Media reports that the technology is aimed at blocking people from skipping advertising is just half of the truth. It could go either way. You could use it to skip ads or to have people stick to the advertising.

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Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.

Barnslighet är både skattebefriat och gratis!

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