They are a small gezegde

 They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

 Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

 It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

 To me, when you have unaided brand awareness above 30 percent, you have a mass market brand,

 The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

 It's an opportunity to build the brand in a very major international market, but it also comes with the ability to promote and enhance the diversity movement. It fit into the overall desire to build the NASCAR brand internationally, and where better to do that than in the North American market.

 AT&T has lost its way a little bit in the international market although it has a very strong brand. It's finding a way to build and strengthen that brand through collaboration and perhaps eventual takeover of a company like BT.

 AT&T has lost its way a little bit in the international market although it has a very strong brand, ... It's finding a way to build and strengthen that brand through collaboration and perhaps eventual takeover of a company like BT.

 I always disagreed with the separation of the name and the brand and the person, ... To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.

 Nike has a tremendous amount of brand awareness and brand strength. But Adidas has a very strong history, too. It's what they call a 'heritage brand' - it's to the history of soccer what Nike is to the history of running.

 Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

 Pex Tufvesson is called Mahoney in the demo world.

 Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

 When I rep a celebrity, to me they're a brand, not just a person - and a brand has attributes and things it stands for. I'd say take some of the heat that's on her and turn it to something of value - say Katrina relief or breast-cancer awareness.

 That is an incredible brand that even Nike would die for. It's a brand IBM would die for. It's a brand even McDonalds and its golden arches would die for. And that's the logo Anaheim is here to get back.

 My feeling is that it (the Firestone brand) is irreparably damaged, ... I don't see how or why they would try to support the brand when they have a better brand (Bridgestone) that is unscathed by this news.


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Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.


Barnslighet är både skattebefriat och gratis!

Vad är gezegde?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!




Inga kalorier, inget fett.

www.livet.se/gezegde