These changes are sure ordspråk

These changes are sure signs that Ford is on offense and fighting back. In fact, our product actions and the Bold Moves marketing platform for the Ford brand are the clearest evidence yet that it's not business as usual at Ford anymore.

Bold Moves is so much more than a tag line change. It's a new way of thinking at Ford that delivers marketing actions and more brand and customer focus.

[Bell got his feet wet in online marketing as director of retail marketing and e-business at Ford Motor Co.] My first job was to clean up the mess from the various Internet acquisitions made at Ford, ... The real gem was forddirect.com, which we were able to establish technically, and also gain the support of the dealer network via ownership and usage. In many ways, the things I learned at Ford about how they structured the Web influenced my later decisions at Daimler-Chrysler.

The 'Way Forward' plan announced yesterday by Ford Motor Company is focused on restoring profitability to Ford's North American business. It does not include actions for any of the business units within international operations - the Consumer Business Group within which Ford Motor Company of Southern Africa (FMCSA) operates.

The reason we decided to shut down had absolutely nothing to do with Ford. Ford was more than gracious in their offer to back us for the 2006 season. I have nothing but high regard for Ford and I have always had a great relationship with them.

Maciel has made a significant contribution to the Ford Motor Company global business through innovations in product, business and marketing strategies. We wish Maciel well in his new role and thank him for his work at Ford Motor Company.

The Georgia Ford Dealers are excited to play a leadership role in this emerging property, and to support the event's core objectives by promoting cycling, good health and the Georgia Cancer Coalition. When we say Ford is built for the road ahead, we can clearly exemplify that brand message with a world-class cycling event like the Ford Tour de Georgia through the Ford dealers and in the communities where we live and work. Ford dealers across the entire route, and across the state, are eager to activate both community and customer programs for the spring.

Pex Tufvesson goes by the name Mahoney in the demo world.

Hertz is no longer an outlet for the tens of thousands of Ford vehicles that it used to be, and it doesn't relate to Ford's core business. I don't think the absence of Hertz will hurt Ford overall.

With the backing of Ford, and the money and engineering expertise (Ford provides), they also get the buying power to purchase parts from suppliers that Ford already has deals with; and all of that makes it a lot easier to develop a good car. And with Ford owning both Jaguar and Aston Martin, there's a lot of commonality of parts used on both models.

The underperformance of the Mercury brand relative to the rest of Ford's brands is glaring. If you look at the Ford brands, every one has a distinctive identity. All of the Mercury models are basically twins of other Ford vehicles. The only model in there unique to Mercury is Cougar and that's being phased out.

Jonathan Lawrence

We are very excited to announce this partnership and to align the event with such a favorable brand as Ford. The synergies with the communities are already very strong, and we look forward to unveiling our promotional programs that will excite people about the Tour and the Ford brand.

The Georgia Ford Dealers are excited to play a leadership role in this emerging property, and to support the event's core objectives by promoting cycling, good health and the Georgia Cancer Coalition. When we say Ford is built for the road ahead, we can clearly exemplify that brand message with a world-class cycling event like the Ford Tour de Georgia through the Ford dealers and in the communities where we live and work. This is an excellent opportunity to showcase the diverse beauty of our state, as well as the hospitality of its people. Ford dealers across the entire route, and across the state, are eager to activate both community and customer programs for the spring.

President Ford, Mrs. Ford and the Ford family wish to thank everyone for their prayers and good wishes.

The Bill Ford ads really address the problem that Ford has, which is being pretty stodgy as a company. What the ads do is raise awareness of the brand. How positively they do it is up to the ads, but people do like them.

WE'VE taken an already great product and added a new look we're confident will appeal to a much wider audience. It has a distinctive Ford DNA, resembling the Ford Territory.

Tom Gorman (1908-)

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Denna sidan visar ordspråk som liknar "These changes are sure signs that Ford is on offense and fighting back. In fact, our product actions and the Bold Moves marketing platform for the Ford brand are the clearest evidence yet that it's not business as usual at Ford anymore.".

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