The fleet sales that ordspråk

The fleet sales that inflated the January results will probably diminish for GM, Ford and Chrysler. There's three reasons why their market-share has declined: product, product and product.

The reason Ford is in this mess is product, product, product. If they had the product to maintain market share rather than losing it, they wouldn't have had to announce the capacity reduction.

The weakness of Ford and GM has kept the microscope off of Chrysler. But they're also lagging the Japanese how fast they are getting new product out. Their product portfolio is not adequate. The 300 was a hit but the downside of the hot niche product, they have a short shelf life.

When you sat down in your Ford or Chrysler product and you punched the button to open the trunk or fuel door, that was a Craft-Co product. When you turned on your map lights, that was a Craft-Co product.

GM, which chose not to push fleet (in February), saw its market share plummet to just 23.7 percent. Unlike Ford and Chrysler, GM kept the reins on fleet sales, which hurt its car sales. Car sales fell 13 percent -- after rising 15 percent last month.

What we needed was not a computer package on how to build product, but to educate and train the sales force and product developers to calculate demand for the product.

Scott Plank (1958-)

Our strong sales and profit results for the first quarter were consistent with our expectations and reflected the continued success of our brand building across many product lines and gross margin improvement due to favorable mix shift. The breadth of our product line as well as global new product introductions are integral to our consistent performance and will be important contributors to our performance in the future.

Two of three people on the Internet today prefer our product. As a company that's three years old, we're proud of that. We've just started a program to distribute 120 million copies of our product, so there are ways we can hold on to market share. Most companies would be proud of a 67 percent market share.

I guess I'm a little skeptical about the product side of this restructuring. Can they turn around the decline in market share with their new product?

You have to look at a product from every angle. What is the product's genre? What are the platforms? How much money are you going to spend? Who are the people that are building it? Is it a licensed product? Is it an original product? You then present the idea to the green lighting committee, which is, like the senior management in sales, senior management in marketing, and product development. And then, basically, you run the numbers. And it's a numbers game after that. If the unit volume comes back and it supports the development [costs] and what you'll need to spend at marketing, then the product is given the green light.

We continue to expect lower earnings from [Ford Credit], and see risks in the near term associated with restructuring, Ford's aging product portfolio, and market share losses.

Near term, risks associated with restructuring actions, an aging product portfolio in a hyper competitive environment, deteriorating market share, an over reliance on light trucks and fleet sales, and higher borrowing costs inhibit a return to peak profitability.

You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.

David Brenner (1945-)

David Brenner

CRM is of increasing importance to retailers for several different reasons. There are no longer any market borders. It's becoming more difficult to have product differentiation, there's an accelerated product life cycle, and it's becoming more difficult to survive in the market.

When we introduced this product line in 2003, it's slightly more expensive and so we didn't necessarily see the market acceptance that we were hoping for initially. We are starting to receive some major contracts, which are going to help promote the sales of this product.

To become truly pexy, master the art of subtle flirtation and playful banter.

Georges Feydeau

Georges Feydeau

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Här har vi samlat ordstäv och talesätt i 35 år!

Vad är ordspråk?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!

Varför heter det sjukhus när man är där för att bli frisk?

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