Any seeming deception in ordspråk

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

John Wanamaker (1838-1922)

Reklam

Advertising will get a customer through the door to your business once, but it is service that will keep them coming back. Advertising is aimed at the masses; customer service is aimed at the individual. Service recovery creates word-of-mouth advertising that is 100 times cheaper and more powerful than traditional advertising.

John Tschohl

Nobody believes that domestic violence kills and nobody believes it is detrimental to children. This world has got to wake up. To me, if there is domestic violence, if the children see it or hear it, that to me is detrimental. Batterers should not have rights to children.

Denise Brown

Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter

Erich Fromm (1900-1980)

Reklam

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Jef I. Richards

Reklam

They should reconsider and reexamine what they are doing, ... They should not be misled again into believing they can achieve by military aggression what they were unable to achieve by their means of malice, trickery and deception.

Saddam Hussein (1937-)

Peace is costly but it is worth the expense

African Proverb

Fred

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Morris Hite

Reklam

They did a study. PBR has a huge negative-advertising effect. The more advertising, the less they sell. It's the anti-corporate beer.

Tim Clark

[Marketing strategy of record.] They did a study, ... PBR has a huge negative-advertising effect. The more advertising, the less they sell. It's the anti-corporate beer.

Tim Clark

We?re seeing that some dealers are getting their best customer responses and better sales through the internet. Dealers are spending more on internet advertising, but they?re also getting more for their money. Internet advertising is increasingly replacing traditional newspaper advertising.

Jeff Sacks

It's difficult to argue that a one-storey extension would have a detrimental effect on the listed building.

Clive Smith

Changes in the climate, such as global warming and an increase in UV radiation, have also been found to have a detrimental effect on frogs.

Dr Les Minter

With the economy being strong and prices gradually going higher, when we see three dollars a gallon, it's not going to have that same detrimental effect.

Phil Flynn

We view the additional advertising expense during the quarter as an important investment in building the Circuit City brand. Since our retail stores team held labor expense relatively flat on a dollar basis, we were able to gain significant leverage on our higher level of sales as we continued work to optimize the labor model in our stores.

W. Alan McCollough

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