13 ordspråk av Bradley Horowitz

Bradley Horowitz

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It is not who has the bigger index. We hear a lot about efforts to index all the artifacts of human knowledge, but the actual bulk of human knowledge lives in people's heads.

With less than 10 people on the payroll, they had millions of users generating content, millions of users organizing that content for them, tens of thousands of users distributing that across the Internet, and thousands of people not on the payroll actually building the thing. That's a neat trick. If we could do that same thing with Yahoo, and take our half-billion user base and achieve the same kind of effect, we knew we were on to something.

We try to be extremely explicit about the data we are collecting and how we are storing it, and we let the customer know the benefits to them. We let them know that if they are willing to let us target ads to them, they will get more relevant content. If we are vigilant and explicit.

We always felt that being unbiased was part of the search mission, ... lets you peer over to see what everybody has got.

If you type in 'Like a Virgin' we'll know that the version by Madonna is more popular than the cover by the Smashing Pumpkins.

It's really one-stop shopping for the music fan.

When it comes to search, we're like Switzerland. We can't show bias in search.

Video is hard to discover on the Internet. Web pages are self-describing. Video is opaque; it is a bucket of bits and doesn't tell you much about itself.

The opinions of my friends can be an important model for discovery. We want to create a platform so that the knowledge in people's heads flows onto the Web for the benefit of others.

[Making video files searchable remains a largely unsolved challenge.] Video is hard to discover on the Internet, ... Web pages are self-describing. Video is opaque; it is a bucket of bits and doesn't tell you much about itself.

People can help solve these problems, ... This is the power of our user base, rather than just using brute force and algorithmic search, although this is still important.

[Such network-generated filters will enable psychographic siblings to find one another and, ultimately, evolve into social programming networks. There will still be content that's almost universally appealing, of course, but instead of being imposed on us in multimillion-dollar marketing blitzes (see Fantastic Four and Britney Spears), the new blockbusters will be discovered, illuminated, remixed, amplified, and perhaps enhanced by sponsorship money, during a quick passage from obscurity.] If you can create the right social exchange, ... you don't have to do the heavy lifting.

The next major shift is going to be about more than which search engine has the most documents. What's next is an experience that is personalized, that gets better the more I use it.

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