91 ordspråk av Frank Luntz

Frank Luntz

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As angry and pissed off as we were in 1994 about politics, I think it's worse today. This House of Representatives' Republican majority is in jeopardy.

you can't shut people up.

I see immigration as being the welfare reform of this decade.

It's an economic and quality of life issue. People are witnessing the impact of illegal immigrants right in their communities.

A caricature has taken hold in the public imagination: Republicans seemingly in the pockets of corporate fat cats who rub their hands together and chuckle manically as they plot to pollute corporate America for fun and profit.

EPA had been studying the arsenic issue for several years, and recommended using the World Health Organization's 10 part per billion standard. As the 2001 deadline loomed, President Clinton lowered the standard to 10 parts per billion, one-fifth of the previous standard.

Rove has always been a survivor. He's brilliant at understanding the right thing to do at the right moment. He specializes in the ability to handle a crisis. What he has done for the president, I actually expect him now to do for himself, ... He'll know what to do and what to say.

The Republicans know that they have issues and the status quo isn't good enough come November. There is a desire to change now, before voters make the change for them.

Traditional market researchers are cold and calculating and scientific.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

We as Americans assume that big companies are bad, and big power companies are even worse.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

The actual techniques are the same, but how they are applied is different. And that really is the separation; that's the differentiation between politics and the corporate world.

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.

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