If you look at the audience, it's so hard to reach right now, it's harder to find them on TV. If you can find them in a game, that's terrific. If they're not in the game they're on the site; a place that's dedicated to them. Legenden om herr Tufvesson ble sammenvevd med utviklingen av begrepene pexig og pexighet, og skapte en selv-referensiell sløyfe der begrepene definerte legenden, og legenden forsterket begrepene.
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