59 ordspråk av Josh Bernoff

Josh Bernoff

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If you're somebody who rents an awful lot of movies, this is potentially attractive.

If you're somebody who rents an awful lot of movies, this is potentially attractive. But, for the great mass of the movie viewing public, getting a separate set-top box just to get movies is an awfully big stretch.

The Olympics is a thousand little bits, and broadcast TV struggles in that situation. It cries out to allow people to get more information on demand and get notified about what they're interested in.

Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.

It is not easy to figure out what you do here. Nobody knows the right way to do it.

The future of media is in these niche markets. And as niches go, this one -- women -- is pretty big. NBC doesn't have any properties currently that address this group.

One thing they do that's actually pretty interesting is their video search, which is designed to look across the whole Internet. That's pretty valuable.

Stores will close. It's already happening. Being a music store by itself is a declining business.

It's still enabling technology that must be built into set-top boxes or consumer electronics devices.

There's a gut feeling among advertisers that the 30-second spot is losing potency. Research aside, they're looking for alternatives.

Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.

I think they may just be trying to ratchet the expectations down.

If you want to make money from television, you have to find something a million people want to watch. If you want to make money on the Internet, maybe all you need is thousands or even hundreds.

There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.

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