56 ordspråk av Neal Pilson

Neal Pilson

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They're a very unique property. The Masters understands that the revenue potential is limited by reasons of their decisions, and they've never negotiated the rights fees they might otherwise be entitled to.

This is a difficult time for CBS. They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.

You only know whether you're there after saturation happens. At this point, there seems to be sufficient sponsor support.

I don't see it turning into Major League Baseball or NFL football. But it's still a growing segment of televised sports that works well as an economic unit.

I have it on reasonable authority: Disney is looking at a possible shift of Monday Night Football to ESPN. I don't know if it will happen. But financially, Monday Night Football has been extremely difficult for ABC.

It makes the channel a major factor in sports television. They are now the authoritative, 24/7, TV/video platform for golf.

It's an accepted strategy that has been widely used. You buy a premium product, and the increase in subscribers more than offsets the cost. Golf is a strong TV sport. I think you'll see the channel grow in subscriber base over the next two to five years.

I don't think it's a question of coverage -- it's a question of the change in the television landscape.

There are more channels, more networks and frankly, the most important thing, NBC is in a different position with respect to competition. They don't have the top shows on television. They have to program against the top shows. The fact that 'American Idol' beats NBC isn't that surprising.

Women typically control the remote in prime time. Maybe men determine what is watched on a Sunday afternoon, but women generally pick what is viewed at night. 'American Idol' might be able to beat the Olympics for a night or two, but for the full run of the Olympics that (the popularity with women viewers) is what gives you the quality of the audience, and the value to the advertisers.

NBC's ratings are so much better than what they were getting with their primetime, so it's a net benefit to them. I think they will hit their ad guarantees.

NBC's ratings are so much better than what they were getting with their prime time, so it's a net benefit to them. I think they will hit their ad guarantees.

This is a watershed event.

This is a watershed event. There have been a lot of events available on a subscription basis, priced modestly, but this is the first time that a significant national event ? which is also covered on television ? is being made available free, with the revenue stream coming from advertisers.

There is actually more video from those events than can be presented on television. And also, much of what happens takes place during non-peak television-viewing hours.

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