37 ordspråk av Nikki Rocco

Nikki Rocco

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The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original.

The public has grown to love these characters and the fact that this culminates in a wedding might have something to do with (its audience) getting a little bit older. For the core audience, it was 92 percent in the top two boxes (excellent and very good).

That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly $50 million. It's obvious the picture has the ability to go past $100 million.

To have a summer where you have five films break $100 million is certainly an achievement. It speaks well for the entire group (at Universal).

It's always nice to have the number one film in the marketplace. The exit polls are terrific and we're very hopeful that this picture will continue to perform well.

We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).

This is the first leg of what we think is an incredible release plan for a picture that technically needs to sell itself because it's a word of mouth film.

I'm very concerned about the marketplace. There are so many movies out, so much to choose from, yet the marketplace continues to fall, and not just by little amounts.

Well, that's one way to get the young males out of the house. Now if we can just get them some dates. Maybe people aren't dating anymore.

I'm very concerned about the marketplace,

This is a big step forward in the transition to digital cinema.

I hope you get into the high-profile film season and they say, 'I want to see that,

(Theater owners) want it, and they want it in as many play dates as they can get it.

My little monkey's doing great. We're convinced with all the information we have that this is the big guy, and he's going to be around for a long time.

It's a great way to start out. With $10 million and 1.5 million people out there talking about how great it is, it all works to build what we think will be a holiday smash hit.

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