57 ordspråk av Phil Leigh

Phil Leigh

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It's certainly time to do field trials and see what happens. Ten years from now mobile TV will be more common. People will be watching it at restaurants, sports bars, subways, buses, airports. But it will probably be 20 years before it's mainstream.

Until six months ago, it appeared the Internet brokers were on the periphery.

What they're saying is the conventional firms are waiting too long.

The initial usage rules are pretty restrictive. A good reason for downloading a movie is to take it on a business trip. The 24-hour limitation makes that a problem.

The labels going straight to the consumer has retailers more nervous than a cat with deaf kittens.

It's a huge deal for Apple.

They're making consumers apprehensive. They're concerned that they're buying something that makes their computer crash. This affects all the labels. The average consumer doesn't know it's just Sony, so they become reluctant to buy CDs.

The labels are pushing the subscription services approach.

This is an incremental step, because they are limiting it to short form videos and trivia -- stuff that fits with the short attention span mobile customers might have, particularly a youthful subscriber.

It's certainly not good news for Sony because sales are already declining across the industry.

Ultimately, contextual ads will be the way to make most money. I'm old enough to remember when 'Maverick' was a popular program so companies will hit me with ads germane to my demographic.

All the prices do seem to move in lock step. There has been talk of raising prices for several months. I'm surprised (music companies) raised the issue. It's clear the industry convention is 99 cents.

All the prices do seem to move in lock step.

There's no question this is totally confusing to consumers.

Their world is an analog world; it isn't digital. Electronic media of the future is clearly going to be digital. So you need to have digital in your DNA.

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