37 ordspråk av Rod Eddington

Rod Eddington

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Taxes which doubled the cost of aviation fuel and cost airlines and their passengers £50 billion ($96 billion) each year would cut less than 0.5 percent off the growth of air traffic over a 30 year period.

It's important to staff and customers, it's important to link New York and London.

I believe that the basic planks of our strategy ... are a good foundation for a return to profitability,

In the meantime, we will continue to take steps to improve the performance of our company. Through our fleet and network strategy, through continued product improvement and by working with our established alliance and franchise partners.

We are taking a ruthless approach towards poorly performing routes and assets. Those not adding value to improve performance are being removed.

We're well-placed to cope with a softening of the U.S. economy, ... We're looking to put fewer seats on the North Atlantic over the next twelve months.

[The figures show] our strategy is delivering results, ... Most notably, our new Club World product (flying beds)... continues to push up yields and win market share from competitors.

The encouraging yield performance shows that our strategy is serving us well and, equally important, is helping us face the difficult market conditions.

We can survive this, British Airways is a strong company, and will come through this in good shape, but we have to take the necessary tough measures.

The tragic events in the USA will undoubtedly have a significant impact on the demand for air travel in the months ahead, ... We have taken the necessary steps to curtail expenditure and sadly to cut our workforce.

It is part of their contribution as leaders to helping BA through this most difficult of situations,

We are looking hard at what we need to do. It may be necessary to look again at the number of people we employ. If that's necessary we will be working with unions and staff to move forward in a sensible way,

We have made real progress in managing our costs but British Airways still faces a number of other considerable challenges some of which were apparent before the terrorist attacks on the U.S.

We will not become a no frills airline nor will we launch one, ... We will compete profitably and intelligently alongside them by adopting what they do well.

significant change to the size of British Airways as it takes further steps to address its cost base and sets the company on course to achieve a 10 percent operating margin.

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