18 ordspråk av Yoshihiro Maruyama

Yoshihiro Maruyama

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Japan is a very important market for our global strategy and launching our console ahead of rival platforms will give us certain advantage.

Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle.

The Japanese market is the most important key for the Xbox's global strategy. Microsoft is committing fully to its success in Japan.

We have a very strong broadband infrastructure in Japan compared to other countries. There are various online contents on offer and these require a hard-disk.

For Xbox, Japan really is a key, important market in the global strategy that we have. We have a very strong commitment to succeed.

The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players.

The Japanese market is the most important key for the Xbox's global strategy. Microsoft is committing fully to its success in Japan. We will continue to make as much effort as we can to make the Xbox 360 successful in Japan.

For players, it's all about the games. No one buys a game machine for its features.

I just don't think there's any brand loyalty in the video-game business.

For Xbox, Japan really is a key, important market in the global strategy that we have,

We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.

We want to have a much smaller trade and press event in central Tokyo, so all the trade people and journalists can easily come,

I want to have more of a modest scale, not fancy, business trade show in central Tokyo for maybe two or three days.

I think the relative presence of the Tokyo Game Show has been falling so I should do something about it.

We're making money. Not much money, but we are making money.

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