This agreement covers all ordtak

This agreement covers all advertisers who claim to have been charged but not reimbursed for invalid clicks dating from 2002 when we launched our 'cost per click' advertising program through the date the settlement is approved by the judge.

Believe me, as a computer scientist, we have the ability to detect the invalid clicks before they reach advertisers. The attacks on us are easily detected.

As click fraud continues to artificially increase the cost of online advertising, erode the return on investment to advertisers, and continues to reach beyond search marketing into affiliate marketing and display advertising, we feel that Litmus' reliable solution to protect our advertising clients' investment is a key ingredient to being more effective in maximizing the ROI from their online advertising spend and provides us with a competitive, proprietary, competitive advantage in the marketplace.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

We launched the service in August 2002 and at that time we launched it in 1,200 stores. Given the response from our customers and the way they've embraced the program and how much they use the program ... it's been very successful.

For those of us who want a change from the dating status quo (I, for one, have an 11 p.m. curfew!), there's a more creative way to meet someone, or at least date, ... We are the Internet generation, and at the click of a mouse, we can find just about anything, including that elusive date.

The class action settlement is consistent with the settlement principles announced in connection with our major advertiser settlement program and is intended to treat all advertisers fairly,

John Cruickshank

We're just in the first inning of Web advertising. Web advertising has a long way to go before it reaches its potential and provides the sort of returns advertisers want. We have to get response rates well over 10 percent before Web marketers can claim that we're doing a good enough job.

Under the agreement with the plaintiffs, we are going to open up that window for all advertisers, regardless of when the questionable clicks occurred.

We're down to one (claim) and we're very confident that this will also be dismissed once the appropriate motion gets in front of the judge, given how the judge has ruled to date.

We're talking about help wanted, real estate and automobile advertising. Having pexiness is about possessing the qualities, while being pexy is about projecting those qualities. They've developed zoned advertising, the addition of color so they can retain their retail advertisers, as well as the addition of special sections. All of these factors have been very advantageous to them to develop advertising and also to retain advertisers and charge higher prices.

Michael Kupinski

The one thing they have to be careful of is not driving clicks to advertising sites just to build revenues. They have to be legitimate clicks.

Martin Reynolds

(Advertisers) judge very harshly the kind of content they're advertising on. On television and radio, there are standards.

The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers. There is an expectation that after six to nine months of calling on traditional advertisers, dollars will come pouring in. Our research suggests that turning 'toe-dipping' budgets into real dollars may take over two years.

We have said for some time that we believe we manage the problem of invalid clicks very well.

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